The Search for the Toughest Pinoy is On!

Last July 8, 2015, I witnessed something extraordinary! Strongman Moises Torcator and celebrity Daniel Matsunaga pulled a 6,000 pound truck loaded with 18 girls for a distance of 18 meters to demonstrate their toughness and to ask the rest of the country – “Are you tough enough?”

KIX, my favorite channel when I’m in the mood for action entertainment at home, officially launched today a nationwide search for the toughest Pinoy called R U Tough Enough? (RUTE).

KIX is an action channel that epitomizes toughness and the spirit of a champion. This spirit of endurance and perseverance will be brought to life with RUTE.

So here’s what I know…

Following the launch that I witnessed, KIX will deploy “Tough Troopers” around Metro Manila in search for tough men and women to compete in this challenge. The competition, however, is open to all Philippines residents aged 18 years old and above.  To join the contest, entrants must first apply online at Shortlisted participants will be invited for a closed-door audition on August 16. The audition will determine 10 finalists who will compete in a final showdown at SM Megamall on September 5, 2015.